SafetiPin releases SafetyScore feature Important Feature Release to help people take safer decisions. Gurgaon?Sept. 11, 2014?SafetiPin today released a new feature, the SafetyScore, to help people know more about the safety of different areas and avoid unsafe places. It is available on both Apple and Android platforms. “The SafetyScore is useful for anyone stepping out for a meal at night, visiting a new city or renting a place to stay”, said Kalpana Viswanath, co-founder, SafetiPin. “It can help all of us, specially women, make better choices and be better prepared”. The SafetyScore is a measure of safety in a public place – represented by a number between 0 and 5 – ranging from Poor (between 0 and 1) and Excellent (between 4 and 5). It is largely based on data from more than 15,000 audits conducted using the SafetiPin app over the past year. The SafetyScore considers a number of parameters during audits – including lighting, security, and availability of public transport. A slider allows a user to adjust the area being considered for the score. “Not only can you see the SafetyScore for a place like a restaurant, you can expand the area to see the score for an entire neighbourhood. This is particularly useful if you are looking to move to a new place”, said Ashish Basu, co-founder, SafetiPin. The new SafetyScore combines well with other existing SafetiPin features, specially the Tracking feature. Anyone visiting an unsafe area can turn it on, and let their friends and family track their movements. The SafetiPin app is presently being used by end-users, city planners and public service providers to plan for public safety. The new SafetyScore will further enhance this capability by providing a method to consolidate information. This release also has Hindi, in addition to English and Spanish.
Together with Jagori, SafetiPin mobile safety app has setup a Chaupal in Bilaspur camp, Badarpur community, on July 11, 2014. Stakeholders from the community were called for a talk on safety issues for women and children and record cases of harassment on SafetiPin. Safety Chaupal is a space where women and men can come in and report harassment and hazards in their area, identify the factors- light, walk path, security, crowd etc that contribute to harassment and unfortunate incidents in Badarpur and be a part of bringing change in their area. Additionally, SafetiPin safety audits will also be conducted in the area and the data collected will be used for advocacy and meetings with the local police, zila pradhans for improvements. Read more on our Facebook Page: http://ow.ly/zXnzj
Thursday, April 10, 2014 The Spanish version of a novel mobile application for women's safety, designed by two Indians, was launched in Colombia Wednesday. The application called "SafetiPin", a map-based mobile application, designed by entrepreneur Ashish Basu and activist-researcher Kalpana Viswanath, was launched in the country's capital Bogota. Martha Sanchez, Bogota's secretary for women's affairs, said that through the application users can "record in real time the sites they perceive as unsafe, or disclose situations of street harassment, abuse and threats against them". Speaking on the occasion, Kalpana Viswanath, co-founder of SafetiPin mobile safety app said: "We are delighted that the city of Bogota selected 'SafetiPin' as their safety app and will be using 'SafetiPin' safety audits to improve safety in the city." "This is the first time a social app developed in India is being launched in a Latin American country. We expect many more countries to deploy SafetiPin to promote community involvement in safety," Ashish Basu, co-founder of the application, said in a statement. SafetiPin is a complete mobile and online safety application that records and provides information to improve safety for individuals and communities.
SafetiPin mobile safety app is honored to have won the 3rd annual Avon Communications Awards 2014: Speaking Out About Violence against Women in the category of Innovative Campaign. About the Avon Communications Awards 2014 The Avon Communications Awards 2014, Speak Out Against Domestic Violence, recognize strategic communications campaigns that are most effectively helping change communities, policies, institutions and behaviors to end violence against women. Grantees are selected by an international judges’ panel from materials submitted to the Communications X-CHANGE, an innovative global digital library, developed by Futures Without Violence with support from the Avon Foundation for Women. The Innovative Campaign Award Innovative Campaign Award recognizes innovative and original approaches to presenting messages on ending violence against women and girls through information technology such as, but not limited to, mobile phones.
In recognition of International Women’s Day, SafetiPin mobile safety app was selected as a finalist for the “3rd annual Avon Communications Awards: Speaking Out About Violence Against Women” for its outstanding work to bring attention to the need to end violence against women. SafetiPin is one of 20 global organizations to be chosen as a finalist for the prestigious awards, which recognize outstanding communications campaigns that are helping change communities, policies, institutions and behaviors to end violence against women. The five winning organizations will be chosen by an expert panel of judges and announced at the end of March. About Avon’s Speak Out Against Domestic Violence Program Avon and the Avon Foundation for Women launched Speak Out Against Domestic Violence in 2004 to support domestic violence awareness, education and prevention programs aimed at reducing domestic and gender violence, as well as direct services for victims and their families. Through 2013, Avon global philanthropy has donated nearly $58 million to support violence against women programs, services and education. Globally, Avon supports efforts to end violence against women in nearly 50 countries by raising funds through special product sales, and educating women around the world through its army of more than 6 million Avon Representatives. For more information on the Avon Global Communications Awards, visit http://xchange.futureswithoutviolence.org/pages/communicationsawards
SafetiPin mobile safety app, in collaboration with Gurgaon First is organizing a workshop on Women's Safety in Public and Work Places in Gurgaon The workshop sessions will be on: a. Women’s Safety at Public Places (including opening address by Gurgaon Police Commissioner Shri Alok Mittal) b. Panel Discussion on Women Safety at Work Place c. Other Initiatives and Solutions The half-a-day workshop will be attended by all stakeholders that are concerned with women safety. This includes top officials of the Police, Traffic Police, Authorities, Legal community, RWAs, NGOs, Corporates, Media and most importantly the general public. It will particularly benefit resident and corporate women of Gurgaon and improve their understanding of the new laws, initiatives and the solutions in place. Venue: Auditorium, Artemis Hospital, Sector 51, Gurgaon Date: January 29, 2014 Time: 3:30pm onwards There is no registration fee for the event. To register for the event, you could call Gurgaon First on 0124-4384669 or write to them at firstname.lastname@example.org
New Delhi Delhi (Women’s Feature Service) – A novel mobile application, geared to making Delhi – and subsequently other cities in India – safer for women has been launched recently in the capital. Called SafetiPin, the app has been designed by entrepreneur Ashish Basu and activist-researcher Kalpana Viswanath of Jagori, a women’s resource group and the force behind the Safe Delhi Campaign that has been focusing on ensuring a safer, more inclusive, city for women for nearly a decade now. While the maps app can be downloaded free on Apple and Android platforms, which constitutes “more than 70 per cent of the smart phone market”, a Windows 8 version is expected to be released soon. Ever since the shocking December 16, 2012, gang rape incident forced the public as well as policy makers to recognize the very real threats that women and girls face, activism against gender violence has only become stronger. The innovative use of information technology as a tool in this fight for women’s right to freely access and use public spaces has not only widened the reach of the movement but has also enabled women to safeguard themselves and seek assistance at the press of a button provided by various free safety apps. During the launch of SafetiPin mobile safety app, a panel comprising NIIT Chairman Rajendra Pawar, INTACH Delhi Convenor A.G.K. Menon, actor-activist Nandita Das, National Mission for Empowerment of Women Director Rashmi Singh, and musician Susmit Sen, spoke of the significance of a community-focused technology platform that would facilitate safety measures in tandem with the government and other service providers. This latest mobile safety app works precisely on this principle – that community participation and engagement can make cities safer. According to Viswanath, the brain behind the effort, “The idea came from the safety audits that have been conducted by Jagori and other groups. We wanted to take this tool and transform it in a way that would enable us to reach out to a much larger group of people.” Why call it SafetiPin? The makers of the mobile safety app explain the reasons behind this interesting name: “The most obvious is that we show an audit score as a ‘pin’ on a map. Since the score is essentially a ‘safety’ score, it is a SafetiPin. The second reason is that in India traditionally women used the safety pin as a defence against harassment especially in crowded places. A jab in the flesh with a safety pin is often an effective deterrent to the roving hand. The third is that a safety pin is a symbol of something that holds fabric together – stops it from coming apart. Our hope is that our SafetiPin plays that role – brings together the fabric of our society.” And here’s how the maps app, which requires access to the Internet and GPS, facilitates neighbourhood safety checks: once users download the app, they can create ‘circles of interest’ around various parts of the city, like their neighbourhood, office, markets, and so on. A post via the app on one of these circles will appear on a wall tagged for the circle. The app also enables people to audit the circle to ascertain if the areas it covers are indeed safe, particularly from the stand point of whether or not they have adequate public transportation or street lighting. Relevant pictures can be uploaded and opinions expressed so as to share information and inputs about a particular circle. Useful data, too, can be put out, as for instance, the location of the nearest police station or pharmacy; and users can even record security hazards such as broken street lights and open sewers, as well as previous cases of street harassments reported from there. In addition, the detailed city map that forms the basis of this app demarcates safe, moderately safe and unsafe areas in three colors: green, orange and red, respectively. Basu, who has designed the interface of SafetiPin mobile safety app, reveals that the idea was conceived through discussions between Viswanath and himself, although it has evolved over the last few years. “Viswanath, as the domain expert with access to both the knowledge and groups within the global women’s movement, helped define the safety audit parameters and the rubric within those parameters. The research process, specification formulation and broad U1 approach was done in about a month. The development team then devised the app as per specifications. The whole exercise took about seven months,” he adds. Describing the effort as “a social enterprise” that will remain free for users, he clarifies that “a revenue model may be developed over time”. For her part, Viswanath relied on the ground work done during the trial run of the mobile safety app as part of Jagori’s safety audits. She says, “The pilot study in Delhi generated a great deal of information both from women and the youth, with Jagori having already used the app as part of its audit process.” Today, interest in this mobile personal safety app has not just emanated from various cities across the country, like Chennai, Mumbai and Kolkata, but from other countries as well, especially Latin America, Europe and Africa. While Viswanath avers that the plan is “to take it to at least another five cities in the next year”, her colleague Basu adds that, “we are planning to localize it and so a Hindi version will be released in a few weeks”. Incidentally, UK Aid has provided support for developing the app and Ford Foundation is funding its implementation in the NCR towns of Gurgaon and Noida. The next phase of the venture would involve adding a ‘group’ feature to make the app more useful to RWAs, companies and others “with special needs”. Inform Basu, “We are adding features to help professionals undertake custom audits and generate data for analysis and reporting. A tracking feature is in the offing as well.” The increasing use of free safety apps is indeed a novel application of technology – certain safety apps can alert friends and family when there is a crisis and send phone messages along with GPS location; some enable users to take videos and pictures of eve-teasers or unsafe situations and mail them to contacts. IT companies have devised numerous innovative safety apps for a wide range of mobiles: Life 360 Family Locator, FightBack, Hollaback, Cab4me, bSafe, Circle of 6, Streetsafe, Sentinel, On Watch, Guardly and SOS Whistle, to name a few. A few are linked to Facebook as well. Some of these have proved handy in the wake of the terror unleashed by the December 16 gang rape and murder in Delhi. Subsequent rapes and killings have only accentuated the utility of these tools. Indeed, it is also significant that the issue of women’s safety figured prominently during the campaigning for the Delhi assembly elections held in December 2013. In fact, an opinion poll released just before the polling day indicated that violence against women was a dominant concern, with a majority of the voters assessing candidates on their ability to deliver on their promise of a safer city. A cross-section of 3,061 people was surveyed across the city. The consensus of opinion favoured the government prioritising policy formulation on violence against women and launching a public education programme to challenge the factors that precipitate such atrocities. Technology, no doubt, would be an important aspect of any such policy. Till then, a mobile safety app like SafetiPin can play an important role in helping the community as well as women safeguard each other. (© Women’s Feature Service)
GURGAON: After 4,500 safety audits of different areas in the national Capital, SafetiPin, a mobile safety app that scans localities to ascertain safety in relative terms, will begin combing Gurgaon this week. The task will be carried out with support from various residents’ welfare associations (RWAs) and Hindustan Times. In this introductory phase in Gurgaon, the founders of this mobile safety app, designed especially for women, will study 10 areas in Gurgaon’s east zone. It will cover areas such as Nathupur village, Chakkarpur village, Sikanderpur village, Sushant Lok, Sector 56 and Mehrauli-Gurgaon Road. “With full cooperation from the Gurgaon police, we will commence the safety audit sometime this week. The survey will be completed next week and the information will be uploaded on the internet. This information can be accessed via the SafetiPin application for internet-enabled phones,” said Kalpana Viswanath, a resident of Sun City in Sector 54, who has cofounded this application with her husband Ashish Basu. Viswanath is NGO Jagori’s advisor on the Safe Delhi programme. While SafetiPin mobile safety app can track your loved ones in real time, its actual USP is the safety audits, which relatively quantifies security status of various localities. “Since the audit will affect real estate prices, the RWAs will be pushed to improve law and order in their areas,” co-founder Ashish Basu said. Gurgaon police commissioner Alok Mittal had welcomed the initiative and endorsed the idea of conducting safety audits. The founders of this maps app may also link it with the police helpline number, 100. “This is a very good initiative. Residents can update not only past incidents of crime but also notify areas used as crime hubs by anti-social elements,” Mittal said.
SafetiPin mobile safety app is providing internships during the summer in the area of Social Media Marketing. Interns will be expected to do one or more of the assignments below · Prepare content for online use; including blogs, YouTube videos, Facebook content · Work out and deploy methods of bringing in additional users to download and use SafetiPin through online campaigns · Reach out to other complementary online portals to create reciprocal partnerships · Interact with existing customers of SafetiPin safety app to determine marketing approaches and strategies · Generate ideas for internet campaigns based on prevailing best practices Interns may also need to be involved in some field activities to understand the product and customers. Any local travel required for this purpose will be reimbursed. To qualify for the internship, a student should · Be active on social media · Be creative and knowledgeable about creating content on the web including videos · Have excellent written communication in English · Have their own laptop and Android / IOS smartphone · The internship carries a stipend of Rs. 7,500 per month. To apply, please email your resume with a cover letter at email@example.com.