Press Releases



  • SafetiPin and Soul City Institute, two women’s rights organizations who will together launch a suite of safety apps for women in South African cities has won the Womanity Award 2018.
  • The SafetiPin apps use live video footage filmed by Uber taxis and crowdsourced data from women and volunteers to show safest areas of cities for women.
  • The Apps are currently being used by over 100,000 people, mostly in India (yesterday announced as the most dangerous country in the world for women by the Thomson Reuters Foundation) with widespread success. In Delhi, seven different government departments have used the apps’ data to make urban areas safer for women.



The Womanity Foundation awards the partnership – SafetipPin based in India and the Soul City Institute of Social Justice, based in South Africa –  up to 300,000 Swiss francs worth of technical support to replicate and adapt the Safer Cities apps programme in major metropolitan cities across South Africa over the next three years. The team will work with government, citizens, community organizations and public transport operators to prevent violence against women.




  • The flagship app – My SafetiPin – places red, orange and green pins on virtual city maps indicating which areas are the safest/ least dangerous for women.
  • Factors assessed include lighting, quality of walk/ cycle paths, gender balance in the streets and general feeling of safety on streets and on public transport.
  • Safety information is fed into the app from women’s own experiences, focus groups with young women, volunteer research and live video footage filmed by Uber taxis moving around cities.


Commenting on the announcement, Rafia Qureshi, Executive Director of The Womanity Foundation, said:

“The title of this year’s Womanity Award: ‘Creating Safer Urban Environments for Women’, is very timely. In the last year, a growing number of women have taken to social media to reveal the true extent of the abuse and threats they face daily in their cities.

“With more people living in cities than ever before and the trend set to continue, this situation is highly concerning. Presently, women and girls find themselves avoiding multiple areas around their hometowns, or not wanting to go out after dusk. It means they cannot participate fully in life, work, education or social time and are severely restricted from living a fulfilling life. This is the reason for our theme this year.”


South Africa has a femicide rate five times the global average (Statistics SA, 2016). One of the duo’s first tasks will be trying to make public minivan taxis safer for women in South Africa. They are widely used by women because alternatives are limited, but are known for being highly unsafe. Last year, concern and terror among users of the vans escalated to a disturbing new level when a woman passenger was abducted in Johannesburg and raped in a taxi in front of her 10-year-old son.




Kalpana Viswanath, co-founder and CEO of SafetipPin comments: “Initiatives like the #MeToo campaign provide public and online space to get more people to engage with the issue. This is the time to take this discussion from personal stories, to making stakeholders accountable and asking for change. It’s about taking the #MeToo story and saying “now what? how do we ensure this issue around women’s safety changes?” That’s where SafetipPin comes in. We hope to have the same success in South Africa as we have in Delhi, and across India, as well as in cities in Africa and South America.”


Lebogang Ramafoko, CEO at the Soul City Institute, comments: “This work arises out of our commitment to the United Nation’s Sustainable Development Goals, especially to achieve full gender equality by 2030. We are excited to win the award because it allows us to partner with a successful and innovative Southern organisation that will enable us to improve safety for women. With the partnership we will be able to work with young women in the RISE Clubs to map their communities and use data as an advocacy tool to improve safety for women. We are also excited that we will be able to work with local government to use data to have more gendered responses to urban safety.”


Notes to editors



About the Womanity Award 2018:




The 2018 Theme: Creating Safer Urban Environments for Women is about building safer private and public environments, as well as harnessing the power of women and men, businesses, public institutions, and civic society to design and develop better urban spaces for women.


With the Award, the Womanity Foundation brings together complementary organisations working to reduce and prevent violence against women. Each finalist team comprises of an innovation partner, in this case SafetiPin, and a scale-up partner, i.e., Soul City. Together they will adapt and expand a successful women’s safety programme, in this instance the SafetiPin apps, to new cities and territories, respecting women’s voices, local context and social norms.


About the award package:


The winning pair of partners will receive a package of up to Swiss CHF 300,000 worth of professional services, staff time, learning field visits, impact measurement, and any relevant expertise or resources necessary for the scaling up of the program, over a 3-year period.

Entry and selection:


Finalists were chosen from 70 nominations received from 26 countries via a thorough evaluation process with support of an expert Advisory Board. Three pairs of finalist were chosen:

  • SafetiPin, India and Soul City, South Africa (SafetiPin apps in South Africa)
  • Point 6 Collective, Spain and the Institute Mujer y Sociedad, Uruguay (Liveable Environments programme in Uruguay)
  • Plan India, India and Vishakha, India (Safer Cities for Girls)


About the winners






Founded by a wife and husband partnership in Delhi, the apps place SafetiPins on maps to show which areas are safe for women. The name was inspired by the fact that, in India, traditionally women used the safety pin as a defense against street harassment. SafetiPin has expanded from a single app into a technology platform. It currently has two active apps:

1 My SafetiPin – using red, orange and green pins to show the safety of different areas

2 SafetiPin Nite – an app to collect data using moving vehicles to capture photographs at night


Soul City Institute


The Soul City Institute has traditionally used a combination of mass/social media, social mobilisation and policy advocacy to bring about social change and is currently running a safer taxis campaign. Its mission is to create a just society in which young women and girls are safe, and have the opportunities to enable them to reach their full potential.

Check out the partnership’s 2 minute award video here


About The Womanity Foundation



The Womanity Foundation believes in a world where all women and men enjoy equal and full social, economic, and political rights. Guided by this vision, Womanity aims to empower women and girls in emerging markets and accelerate progress within their communities.


Womanity, and its network of partners, ignite positive change through innovation, collaboration, and scaling. Womanity provides education and vocational training, helps scale women-focussed social enterprises and replicates initiatives proven to prevent violence against women. The foundation’s work also challenges harmful gender norms through media.

Womanity is an independent private foundation established in 2005 and registered in Switzerland, Afghanistan, the UK and the USA (under the auspices of the King Baudouin Foundation USA).

Mumbai, 15th December 2017:


Vijaya Rahatkar, Chairperson of Maharashtra State Commission for Women launched the Safety Audit Report. This report is part of Safe Cities Programme undertaken by Safetipin with UN Women in collaboration with Akshara Centre and UBER.  A total of 5,834 audits have been conducted over 366 km of road length, showcasing data on physical infrastructure and social usage in public spaces of Mumbai. While 56% of Mumbai is rated good in terms of safety, only 31% of the streets are adequately lit and 22% is walkable.

Dr. Nandita Shah, Co-director of Akshara organization said “It has been five years since Jyoti Singh’s death, an incident that raised the concerns of women’s safety in India. We are glad to take up the cause along with Safetipin, UN Women and Uber, and this would immensely support the work that Akshara has already begun towards making the city gender inclusive.” “The safety-related basic information facilitated by the app would enable government and security officials to delve into more details and take the necessary steps towards alleviating the issues that the conscious citizens have raised”, said Snehal Velkar, Coordinator at Akshara while presenting the safety audit findings.

About 170 young women and men travelled across Mumbai to conduct these audits using ‘My Safetipin’ a mobile based application. This safety audit is based on nine parameters – Lighting, Openness, Visibility, Crowd, Security, Walkpath, Availability of Public Transport, Gender Diversity and Feeling. Launched in 2013, ‘My Safetipin’ has been used in over 30 cities in 10 countries. Speaking on this occasion, Dr Kalpana Viswanath, Co-founder and CEO of Safetipin informed that her organization is as old as the watershed movement that addressed violence against women specifically looking at public spaces in the cities. “The app can be used by NGOs, government officials, transport authorities, and by all the citizens to provide and receive the safety information on their cities.”

Vijaya Rahatkar while speaking at the length about government’s initiatives on installing CCTVs, upgrading forensic labs, infrastructure for police, assured that she would direct the Commissioner of Police, Municipal Commissioner of Mumbai and Ward Councillors to work towards the recommendations of the report. “Women should not only get a feeling of safety while accessing the public places but also that of dignity and entitlement”, she said.

Anju Pandey, Programme Specialist, Ending Violence Against Women, UN Women said, “Women experience the city differently from men, and the fear of sexual violence in public space has far-reaching on their quality of life.” She connected the report launch to the historical moment when gender equality was included for the first time as one of the Sustainable Development Goals (SDGs) in 2015.


Pradeep Parameswaran, Head of Operations, Uber India & South Asia added, “In the endeavour to make cities safer and give citizens, women in particular, the freedom of mobility, we are glad that effective gathering and sharing of actionable data is yielding desirable outcomes. As hundreds of Ubers on the road in Mumbai helped collect essential data for Safetipin to inform and update the audit, we were able to demonstrate how technology can be harnessed to improve safety.

ITU and UN Women are pleased to announce the 15 finalists for 2017 EQUALS in Tech Awards. As the flagship event of the EQUALS global network partnership, the annual award ceremony recognizes outstanding projects and programmes around the world that help women and girls cross the digital divide.

This year, nearly 300 nominations were received from around the globe. These included submissions from a wide range of organizations working to help women to “bridge the digital divide”, including those representing the private sector, government, and civil society.

The 15 finalists represent innovative initiatives that have realized significant results in some of the areas of the world where women are most oppressed. The results of these initiatives have brought real change in the communities that they serve and have opened doors for women to critical digital financial and social benefits.

Prizes are awarded for outstanding achievement and innovative strategies, in three categories: Skills, Access and Leadership.

Nominations in the Access category represent initiatives seeking to improve women and girls’ digital technology access, connectivity and security. Those in the Skills category support the development of women’s and girls’ skills in science, technology, engineering and math. Initiatives in the Leadership category promote women in decision-making roles within the information and communication technology field.

One winner from each category will be selected by a committee of experts from ITU, UN Women and the EQUALS Advisory Group—composed of previous awards winners.

2017 EQUALS in Tech Awards Finalists

Access Category

Safetipin (India) | African Teen Geeks (South Africa) | Bangladesh Ministry of Planning (Bangladesh) | Lebanese Alternative Learning (Lebanon) | Department of Women and Child Development and Social Welfare, West Bengal (India)

Skills Category

Digital Citizen Fund (Afghanistan/US) | Digital Opportunity Trust (Canada) | Pakistan Ministry of IT & Telecom (Pakistan) | She Codes (Israel) | Miss Africa Digital Program (Kenya)

Leadership Category

Sula Batsu Cooperativa (Costa Rica) | Sheva and Fundacion Tigo (Guatemala)| Group Function Sustainability and Social Affairs (Sweden) | Bangladesh Women in Technology (Bangladesh) | Unistream (Israel)

Learn more about each initiative of the 15 finalists at UN Women 

“Create Gender Responsive Urban Transport for the cities in India”

“Better safety in both public and paratransit can be achieved through better design, including well designed waiting areas”


Press Release

New Delhi, 13th June 2017


“The South Delhi Municipal Corporation is committed to improving women safety on streets and I will make sure the streets should be designed such a way people like to spend time with their family” Ms. Kamaljeet Sehrawat, Mayor of SDMC announced during an event organised by the Institute for Transportation & Development Policy (ITDP), SafetyPin and UN Women in collaboration with India International Centre (IIC).

The event was aimed at recognizing the role of transport systems in impacting gender roles by facilitating access to economic and social opportunities and attended by Mr. Sanjay Beniwal-Special Commissioner of Police, Mr. Jagan Shah-Director, National Institute of Urban Affairs among other stakeholders who were invited to identify knowledge gaps in planning, designing, implementing gender-equitable infrastructure systems and monitoring their impact/outcomes.

During the discussion, it was shared that, In India, women’s concerns in urban transport came to the fore primarily through the lens of safety since Jyoti Singh’s death in December 2012. It brought this issue, which had earlier remained confined to feminist and queer movements to the public discourse and galvanized action by civil society and different levels of government to create safer public transportation systems.

The performance of urban transport services places different burdens on women and men, with the costs of poor public transport often being borne by women. For example, women may turn down better employment opportunities further away from home in favor of lower-paid local opportunities when the public transport system is unreliable or unaffordable.

Ms. Shreya Gadepalli, Director-South Asia raised her concerns - “While women constitute around half of India’s population, their labor force participation in urban areas remains low at 15.5%. Ultimately, transportation is the fulcrum that allows women to participate in the workforce, which can create a societal shift to transform the entire world economy, however, our urban transport policies remain gender blind largely.” She went on to speak about changing this scenario to make transit more women-friendly.“After all, what's good for women in a city eventually becomes good for everyone!", she concluded.

Safe, comfortable, convenient and affordable transport can play an important role in not only helping meet women’s practical needs such as access to schools and markets but also in contributing to their strategic empowerment by facilitating access to social and economic opportunities. "While women safety is looked at as a special case, we need to solve this holistically. We need a policy in place", said Ms. Kalpana Viswanath, Director Safetipin. Ms. Heather Allen, who agreed with Ms. Kalpana, told that "Women are no longer a vulnerable group, we form around 50% of the world. Our right to mobility should be recognized."

In keeping with this, ITDP along with Safetipin released a draft policy paper “Women and Urban Transport” at the event. The policy makes recommendations which address women’s concerns in public transport. 


  • NewCities recognizes eight startups and social enterprises changing cities through cutting-edge innovation
  • Global Urban Innovators to play a central role at NewCities Summit in Incheon Songdo, South Korea from June 7-9, 2017.


Montréal, Canada – May 2, 2017. The NewCities Foundation today named eight startups and social enterprises as 2017 Global Urban Innovators. These promising young enterprises from around the world have been chosen for their innovative use of technology to address urban challenges and will join the NewCities celebrated the community of Global Urban Innovators.


The Global Urban Innovators initiative highlights companies that have an impact in a range of areas. The Class of 2017 notably focuses on startups and social enterprises using technology to enhance and improve wellbeing for city dwellers, through mobility solutions, shaping greener neighborhoods and using data to create a safer urban environment. The Global Urban Innovators will play a leading role at the NewCities Summit in Incheon Songdo from June 7-9, where they will present their innovative approaches to hundreds of global leaders gathered to discuss the theme Thriving Cities: The Building Blocks of Urban Wellbeing.


Meet the 2017 Global Urban Innovators:


Alt-A - Songdo, South Korea
Alt-A seeks to make spaces shared by human and vehicle traffic safer and smarter. Using 3D mapping, real-time data collection and intelligent sensor technologies, their alert the system increase safety for pedestrians and vehicles alike.


CityTaps - Paris, France

Leveraging the Internet of Things and smart water meters, CityTaps partners with local utility companies to guarantee water access to households, including the urban poor, allowing users to use mobile money to pre-pay for water and secure access directly at home.


Green City Solutions - Berlin, Germany

Green City Solutions are the creators of CityTree, combining a vertically installed mass culture with Internet of Things technology to address air pollution in cities. Each CityTree has the environmental equivalent of 275 urban trees, at a fraction of the space and maintenance costs.


Safetipin – Gurgaon, New Delhi

Safetipin is a map-based mobile application that works to make cities safer, with a focus on women’s safety. The app collects and disseminates safety-related information to both users and city decision-makers on a large scale through crowdsourcing and geospatial


Small Change - Pittsburgh, USA

Small Change is a real estate equity crowdfunding portal to help fund transformational real estate projects, helping communities identify and deliver change-making, high-impact urban development. Spin - San Francisco, USA

Spin - San Francisco, USA

Spin's mission is to help people move around cities. Their first product reimagines bike share - Spin's GPS-equipped smart bikes are unlocked via a mobile app, and can be dropped off at any bike parking spot. By offering a convenient, affordable, and environmentally-friendly mode of transport, Spin aims to reduce congestion and improve last mile transportation in cities.

WhereIsMyTransport - Cape Town, South Africa

WhereIsMyTransport provides an open platform for integrated transport data that provides users, developers, and cities with a comprehensive look at formal and informally run public transportation options, particularly in emerging African cities.


ZenCity - Tel Aviv, Israel

An Artificial Intelligence-based analytics dashboard, ZenCity tracks social media, municipal platforms, and 411 telephone lines to provide city governments with real-time, actionable insights about citizens and municipal services to improve citizen experience of the city.

The Global Urban Innovators alumni include some of the world’s pioneers in urban tech, which continue to revolutionize cities worldwide. Alumni include the multi-award winning addressing system what3words, which has been adopted in Djibouti and Mongolia as the national addressing standard for their postal services.

London Mayor Sadiq Khan has also partnered with alumnus Spacehive, a civic crowdfunding platform, to invite communities across the city to crowdfund urban projects. India-based Jugnoo, which started as an autorickshaw aggregator, has evolved into the go-to platform for everyday needs such as fresh fruits and vegetables, rides, and groceries in Chandigarh, India.


John Rossant, Chairman, NewCities said:

“In many cities, visionary entrepreneurs are creating solutions to some of the most pressing urban challenges. Global Urban Innovators represent the very best, as their grassroots solutions make our cities easier to navigate, make them safer and leverage the Internet of Things to create a better life for citizens. We look forward to working with these startups, introducing them to our global network of industry and public sector players and helping them scale so their solutions may help cities around the world.”

Learn more about NewCities at

Learn more about the NewCities Summit 2017 at


Press Contact:
Thomas Ledwell
Director of Communications

SafetiPin released a new app – My SafetiPin’ earlier today. This is their third app – after SafetiPin and SafetiPin Track. The app was released during the launch of PVR Nest’s ‘Campus Ambassador Program’ held today at PVR Plaza, Connaught Place.

SafetiPin provides a safety score for public spaces. In NCR, the scores are based on more than 70,000 audits spread across the city.

The ‘My Safetipin’ app will alert a person when she is in a place with a low safety score. She can then ask her friends or family to ‘Stay with Me’. These friends can then track her location. Another feature of ‘My Safetipin’ is the safest route. It shows the safest and alternate routes from one place to another. The person can then follow the route on Google Maps.

Speaking about the app, Kalki Koechlin, Actor, said “A girl should not go anywhere without her ‘My Safetipin’

Kalpana Viswanath, co-founder Safetipin added “We would like people to make safer decisions. With ‘My SafetiPin’ women and families can now take decisions of where to rent or buy a place to stay with the safety score as an important component.”


The ‘My SafetiPin’ app is free. The safety score information is also provided on the SafetiPin The website, again without charge.


About SafetiPin

SafetiPin is a technology platform that seeks to use big data to make cities more inclusive, safe and free from violence for women and others.  We use apps to collect information and provide a Safety Score that women and men to use to make informed decisions through our apps and our safety score. 

 We share our data with urban stakeholders such as governments and urban planners. Information provided by us has been used to improve lighting, repair walk paths and for police presence. Safetipin is present 30 cities across 8 countries.


Download My Safetipin App From Google Play Store


  •  This year’s NT100 celebrates the projects using digital technology to tackle some of the
  •  Social innovators around the world are using a vast array of tech for good, from most pressing global challenges of 2015 humanitarian drones to 3D-printing, and geo-location to social media

London, Wednesday 9 December 2015: Today, Nominet Trust, the UK’s leading tech for good funder, has announced that Safetipin has been named among 2015 Nominet Trust 100 (NT100)– a global celebration of the 100 most inspiring uses of digital technology for social good.

Projects featured in the NT100 are using technology to tackle some of the world’s biggest social problems including support for refugees in Europe, healthcare, social inclusion and our emergency response to natural disasters.

Following a global call for nominations earlier this year Safetipin, a mobile app for collecting and sharing data about safety in cities, was selected by ten leading judging partners from the tech and charity world in recognition of our work. Safetipin which started in Delhi, now collects data in several cities in India and other countries.

Commenting on their inclusion in the NT100, Kalpana Viswanath, Co-founder said that "it is a great honour for us to be nominated for the NT100 and we look forward to many more people using Safetipin to make safer decisions while moving around cities.

This year, Safetipin is rubbing shoulders with familiar names such as Google X’s Project Loon, which aims to deliver the Internet to developing countries via large air balloons and Wayfinder, a project led by UK charity, the Royal London Society for Blind People (RLSB), which allows visually impaired people to navigate via an audio smartphone app. The list also features lesser-known ventures such as Kgolagano, which utilises TV white space to provide medical care to rural areas of Botswana remotely, and Humanitarian Open Street Maps Team, which harnesses the power of the crowd to build maps for emergency aid workers, for example during the West Africa Ebola outbreak.

Vicki Hearn, Director of Nominet Trust, said, “Increasing accessibility to technology is helping foster communities of social tech entrepreneurs worldwide, who are transforming healthcare, access to education, sustainability and civic empowerment. The NT100 seeks to highlight these pioneers so that others may be encouraged to follow in their footsteps.”

2015 NT100 was compiled from a combination of over 500 public nominations and in-house research to produce a shortlist of 150 projects. This shortlist was presented to our judging partners often tech and charity organisations, who selected the final 2015 NT100. Representatives from Big Lottery Fund, Comic Relief, Creative England, Facebook, Latimer Group, Nominet, O2 Telefonica, Oxfam, Salesforce and Society Guardian all took part in the selection process.

SafetiPin is a technology platform that seeks to use big data to make cities more inclusive, safe and free from violence for women and others. We use apps to collect information and engage with individuals and create solutions. We provide useful information about safety in cities for women and men to use to make informed decisions through our apps and syndicating a safety score to portals. Further, we share this data with urban stakeholders such as urban planners and the police.

For further information:

Kalpana Viswanath, Co-founder Safetipin

Ellie Hale/Charlie Hamilton at

Albion Drive on behalf of Nominet Trust

+44(0)20 7033 8914/+44(0)20 7033 8919

SafetiPin releases SafetyScore feature

Important Feature Release to help people take safer decisions.


Gurgaon - Sept. 11, 2014?SafetiPin today released a new feature, the SafetyScore, to help people know more about the safety of different areas and avoid unsafe places.  It is available on both Apple and Android platforms.

“The SafetyScore is useful for anyone stepping out for a meal at night, visiting a new city or renting a place to stay”, said Kalpana Viswanath, co-founder, SafetiPin.  “It can help all of us, specially women, make better choices and be better prepared”.

The SafetyScore is a measure of safety in a public place – represented by a number between 0 and 5 – ranging from Poor (between 0 and 1) and Excellent (between 4 and 5).  It is largely based on data from more than 15,000 audits conducted using the SafetiPin app over the past year.  The SafetyScore considers a number of parameters during audits – including lighting, security, and availability of public transport.

A slider allows a user to increase the area being considered for the score.  “Not only can you see the SafetyScore for a place like a restaurant, you can expand the area to see the score for an entire neighbourhood.   This is particularly useful if you are looking to move to a new place”, said Ashish Basu, co-founder, SafetiPin.

The new SafetyScore combines well with other existing SafetiPin features, specially the Tracking feature.  Anyone visiting an unsafe area can turn it on, and let their friends and family track their movements.

The SafetiPin app is presently being used by end-users, city planners and public service providers to plan for public safety.  The new SafetyScore will further enhance this capability by providing a method to consolidate information.

About SafetiPin 

SafetiPin is a map-based mobile phone application that makes our communities and cities safer by providing safety-related information collected by users and trained auditors.

SafetiPin provides information about infrastructure to promote safety for women and other groups, to citizens at large and important stakeholders including the government, NGO’s, corporations and citizen groups.


To learn more about SafetiPin, please contact


Abhishek Singh, Marketing Manager

M13/31 DLF Phase 2, Gurgaon, Haryana 122001

Tel No: 0124 4033075

Email ID:

SafetiPin Wins mBillionth Award South Asia, 2014, in the category of e-women and children

July 19, 2014

New Delhi – SafetiPin pronounced the winner of the renowned mBillionth Awards South Asia, 2014, in the category of e-women and children. SafetiPin is one of the three winners in the category, recognized for innovation in social development via Mobile as a first screen.

Dr. Kalpana Viswanath, Co-Founder at SafetiPin said “We are delighted to win the mBillionth Awards South Asia, 2014, in the category of e-women and children, and are particularly pleased that SafetiPin has been recognized for its efforts towards social development via innovation inmobile & telecom sector.”

About mBillionth Award

mBillionth Award is a dedicated platform to explore the latent potential of mobile & telecom sector across 8 countries in South Asia: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. 2014 is going to witness mBillionth entering into its 5th year of recognizing the best practices for social development via Mobile as a first screen.

About SafetiPin 

SafetiPin is a map-based mobile phone application which works to make our communities and cities safer by providing safety-related information collected by users and trained auditors. At the core of the app is the Safety Audit which consists of a set of 9 parameters that together contribute to the perception of safety.

SafetiPin provides information about infrastructure to promote safety for women and other groups, to citizens at large and important stakeholders including the government, NGO’s, corporations and RWAs.


To learn more about SafetiPin, please contact: 

Sanya Seth, Program Associate

M13/31 DLF Phase 2, Gurgaon, Haryana 122001


Tel No: 0124 4033075

Email ID: