About SafetiPin

Our Mission: Building a world where everyone can move around without fear, specially women.

Our Vision: Become the acknoledged provider of data for safe mobility


At SafetiPin, we believe that cities must be made safer and more inclusive for women and everyone. SafetiPin is a tool that works to enable cities to become safer through collection of data through crowdsourcing and other methods. The Safety Audit, that forms the core of SafetiPin, assesses different parameters linked to safer and more inclusive public spaces. We were fortunate to have an exceptional advisory board that provided us with comments, experience and ideas to make the Safety Audit rubric a strong and precise tool. We also believe that quantification will help in creating more safety. Having a score for an area provides a simple way to measure improvements.

The choice of the name - SafetiPin

So why SafetiPin? A few reasons. The most obvious is that SafetiPin mobile safety app shows a safety audit score as a " pin " on a map. Since the score is essentially a " safety " score, it is a SafetiPin.

The second is that in India, traditionally women used the safety pin as a defence against street harassment, stalking harassment and bullying etc., especially in crowded places. A jab in the flesh with a safety pin is often an effective deterrent to the roving hand.

The third is that a safety pin is a symbol of something that holds fabric together - stops it from coming apart. Our hope is that our SafetiPin plays that role - brings together the fabric of our society.

Expansion of Safetipin

SafetiPin has expanded from a single app for crowdsourcing and data collection to a technology platform. We have three active apps today.

  • 1. My SafetiPin - an app that will be launched at the city level as we collect data in different cities around the world

  • 2. SafetiPinTrack - an app to help women stay safe through alerting their friends and family to their location and possible dangers

  • 3. SafetiPin Nite - an app to collect data using moving vehicles to capture photographs at night

Further, we have analytics platforms to help understand the analyse and represent the large scale data that is being collected.

We have conducted pilots and collected data in ten cities in India and have now expanded beyond the borders to three other cities globally.

Our data is now being shared and used with a range of urban stakeholders including the police and urban planning departments.